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V-Be.studio
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ARCHWAY.FOOTBALL


0322-0222

Archway.Football Project

- ‘Sponsored by Archway’ personal project, shining a light on small businesses and encouraging people to shop within the community.
- An ironic take on the over-commercialisation of football, replacing the sponsors of football shirts with the logos of local businesses in and around Archway.
- The project contains a football shirt, scarf,
hat and airhorn plastered with this all-over print. The objects are accompanied by a newspaper and website connecting the community with their local shop owners, encouraging people to shop local.
- The project was exhibited in both The Lethaby Gallery and Oof Gallery.